Why it difficult to build an online community?

Why it difficult to build an online community?

Jul, 31 2023

Written by : Caspian Radcliffe

Understanding The Complex Nature of Online Communities

Like nurturing a seed into a blooming, full-sized tree, building a thriving online community ain't any easier. You see, it needs both your time and heart, not to forget your full-fledged efforts, which often, unfortunately, doesn't see daylight. Believe me, I've been there, done that, and I can tell you, it can be an incredibly challenging task.

It reminds me of my Beagle, Roger. Creating an online community feels like training Roger to roll over or fetch; you can probably measure it in the same ballpark of challenging tasks. Unforeseen challenges may come your way, causing difficulties where you expect none, and other times your dog just stares at you with curiosity and confusion when you expect them to do a backflip.

The Phenomenon of Phantom Users

Building an online community, dear mates, is akin to calling out loud in an echoey canyon! Most times, the only response you get is your own voice. People join but barely participate. A silent audience! Maybe they are busy, not interested, or the community guidelines and expectations weren't explicit enough.

On a side note, if you've ever tried shouting ‘Go Kangaroo!’ at an echo point and all you hear back is a feeble 'G’day mate!', then brother, you know what I am talking about. As hilarious as this sounds, it’s utterly frustrating when building an online community due to these phantom users.

Managing Community Conflicts

In every community, little disagreements can escalate into major conflicts, tearing apart your lovely virtual neighborhood. It's amazing how a sweet debate about whether a cat or a dog is better, can unleash a shitstorm that makes you consider calling in United Nations peacekeeping forces!

As a dad to two vibrant kids, Jasper and Nora, trust me when I say, the fights here can be just as nonsensical and explosive as a misunderstood joke on your community's discussion board. Just like in your real family, community conflicts can be draining and harmful, but inevitable all the same.

Posting Confusing Things Can Slow Growth

Building an online community is like inviting friends to a dinner party. You don’t want to prepare dishes your guests don’t appreciate or cannot relate to. Throwing a post containing contextual humour about koalas in a community of international game enthusiasts, will surely be as baffling and unsuccessful as serving Vegemite to an unsuspecting American friend.

Just as you choose dishes according to your guests' taste, it's critical to share relevant content to grow an online community successfully. Members won't actively participate if they can't comprehend or connect with what you're posting, effectively stifling your community's growth.

The Pain of Moderation, a Necessary Evil

As a community creator, your motivation is to make your online community a better place for everyone gathered. But dealing with trolls or bad behaviour is as testing as removing a thorn from Roger's paw, tricky and painful. Yes, my dear readers, moderation is a necessary evil you can't escape.

Banning members or disciplining them for infusing negativity can often earn you the tag of being a tyrant. But if not dealt with, these nuisances can magnify tenfold, poisoning the community atmosphere.

Difficulties of Staying Relevant

The other tricky part is keeping up with the rollercoaster of topics that stay relevant. Like how my kids keep changing their favourite cartoon characters, your niche interest community can swing from discussing "cybersecurity for beginners" one week to "best cloud storage solutions" the next.

You have to consistently keep abreast with the changing interests to serve relevant fodder that helps your community evolve and keeps the engagement rate intact. If not, your beautiful creation can transform into a ghost town, with tumbleweeds rolling through silent chat forums.

The Task of Maintaining User Engagement

User engagement is comparable to keeping my kids' attention while narrating a bedtime story. And folks, that's no easy task considering Jasper and Nora's never-ending curiosity. Similarly, having members constantly interact on your platform is as challenging as maintaining the suspense of dragons and wizards in my kids' stories.

It takes captivating content, user-oriented activities, engaging discussions, and a whole lot of persistence. If you can’t manage to keep their attention fixed on the storyline, they’ll divert to something else, and your Bedtime Chronicles can quickly turn into a Snoring Symphony.

In conclusion, building an online community is a massive task filled with stumbling blocks. But the sense of accomplishment when your community starts blooming is worth all the efforts. Like nurturing Roger or raising Jasper and Nora, building a virtual community is a labour of delight and despair, wrangling and love! Buckle up, mates, it's going to be one helluva ride!

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